Fern & Fás

Consistent B2B Sales Growth for Startups & Freelancers -CRM, Outreach, Full-Cycle Support.

About
Fern & Fás

Fern & Fás is a Lisbon-based sales consulting partner helping startups and freelancers grow.

Fern & Fás (pronounced “Foss”) represents growth, inspired by the fern — a symbol of resilience — and the Irish word “Fás” meaning to grow.

We don’t just advise, we build.
From refining your ICP and messaging to running outreach, setting up your tech stack, and managing the full sales cycle, Fern & Fás acts as your end-to-end partner for revenue growth.

What we do

  • Sales strategy & playbooks

  • CRM setup & optimization

  • Lead generation & outbound

  • Full-cycle sales support

Who we help

  • Startups & scale-ups

  • Freelancers & creators

  • SaaS & tech

  • Hospitality & consumer brands

We turn messy early sales into a simple, repeatable system that creates clarity, consistency, and results.

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Our Services

360-Sales Support

End-to-end sales coverage, from prospecting and outreach to closing and retention. We design, build, and run your full sales engine.

Tech Stack Setup

We implement CRMs, automation, and reporting systems (HubSpot, Apollo, etc.) so every lead and touchpoint is tracked and optimised.

AI For Scale

We automate sales outreach, follow-ups, and CRM updates so your team spends time selling while pipeline grows in the background.

Outbound Strategy 

Targeted outreach that cuts through the noise. We identify the right ICP, craft messaging that converts, and fill your calendar with qualified meetings.

Fractional CRO & Growth Partner

For teams ready to scale, we provide senior-level leadership without the overhead , driving structure, accountability, and growth across your funnel.

Messaging & Value Proposition

We craft compelling messaging that resonates with your ICP, differentiates your brand, and drives higher engagement at every touchpoint.

CRM Optimization & Sales Enablement

CRM optimization that cleans data, streamlines deal stages, improves visibility, and builds a scalable pipeline that enables consistent outbound and faster revenue.

CRM Optimization & Sales Enablement

CRM optimization that cleans data, streamlines deal stages, improves visibility, and builds a scalable pipeline that enables consistent outbound and faster revenue.

Sales Execution & Team Integration

We don’t just advise, we join the team. From daily outreach to pipeline reviews and follow-ups, we work hands-on to drive results.

“Great ideas deserve momentum. Our job is to help you build it.”

Fern & Fás

A man standing on a sidewalk near a traffic light and graffiti, in front of a large blue and white mural of traditional Portuguese azulejo tiles depicting religious and historical scenes.

TESTIMONIALS

  • "Fern & Fás helped me turn my freelance business into an actual sales system. I went from relying on referrals to having consistent outreach, a proper CRM setup, and a pipeline I can manage myself. I finally feel in control of my client flow."

    Performance Marketing Agency

  • "F&F built our entire sales motion from scratch , messaging, process, HubSpot setup, everything. Within weeks we had qualified leads coming in and a clear structure for how to scale. It completely changed how we approach outbound."

    B2B Saas Startup

  • "We’d been struggling to convert interest into sales until Fern & Fás stepped in. They refined our ICP, rebuilt our outreach strategy, and helped us close some of our biggest B2B clients to date."

    Wise Humanity ( L&D )

  • I was doing everything myself , product, marketing, sales. Fern & Fás helped me systemise it. They built my outreach, created a playbook, and coached me through calls until I started closing confidently. Total game changer."

    Startup Founder

  • "Fern & Fás helped refine our B2B sales playbook for Deliveroo for Work, tightening messaging, targeting, and follow-up structure. The result was a cleaner, faster sales process and higher close rates across corporate accounts."

    Deliveroo For Work

  • "Fern & Fas brought real momentum to our sales pipeline. He understood the fitness space immediately and built outreach that actually resonated with gym owners and coaches — not just generic tech jargon."

    AI Startup

Discovery Call

A 30-minute intro call to understand where you are today, what you’re building, and what’s getting in the way of growth. We’ll share early guidance on how we can help and follow up with a first draft of your tailored sales plan.
€50 • Includes follow-up plan

BOOK HERE

Contact Us

Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!